SME business banking

7th annual event - The future of relationship management in SME banks

Time: 15-16 April 2010
Venue: Rome, Italy

Small and Medium-sized Enterprise (SME) business banking is one of the most rapidly growing and most profitable markets within the European financial services sector. The conference will explore the key factors affecting the ability of banks to build and maintain close relationships with their SME customers.

These include:

• Customer service. How can banks regain customer trust and confidence whilst reducing costs?
• Relationship management. What is the future for Relationship Managers? How can banks develop a superior relationship management performance?
• Remote models. Is there a viable future for remote relationship models in this sector? What are the best remote relationship models?
• The event will also include interactive sessions that will encourage debate on different topics.

Key Topics:

• Developing a new SME operating model. What should banks be looking for in terms of performance management and KPIs; back-office process improvements; collection models; and new income streams and opportunities?
• Segmentation. Should the SME market have more or fewer segments? What channels should be used for the different segments?
• Risk management. What approaches should be taken in light of the new economic environment?

For more info http://www.efma.com/...