Citi has been represented in Romania by Citibank Romania S.A. since 1996 and provides high-quality financial services and products to national and multinational companies, small and medium sized companies, public sector and non-for-profit organizations and individuals. Citibank Romania S.A. has 8 corporate banking branches in Bucharest, Constanta, Ploiesti, Timisoara, Cluj, Brasov, Sibiu and Bacau, and 39 CitiFinancial agencies, dedicated to individual clients. CitiFinancial is also serving its customers through 50 direct sales centers located in Romania's main cities.
Since 1996, several key achievements, milestones, and firsts highlight Citi's commitment to excellence in Romania.
Over the past 10 years, Citi has dedicated to companies and financial institutions an exclusive mix of Cash Management, Trade, Securities and Funds Services, and has introduced innovative solutions for mass collections, online banking transactions, trade finance projects, and securities services. Citibank Romania assumed the leadership role to introduce the cash management concept in Romania (1997); to introduce cash remittance countrywide through partnerships with local banks (1998); to launch CitiDirect Online Banking, the internet banking platform (2000).
These milestones exemplify Citi's commitment to the Romanian market, our partners, and our clients alike. While achieving our business objectives, we consider it equally important to enable their clients continued success, as their success is our success too.