vestjysk BANK is a full-service bank, which through competent specialists and a well-developed structure of 24 branches advises both retail and corporate customers within a number of business areas.
In essence, their banking business is based on a broad series of classic and modern banking products, as well as a number of unique speciality and niche products.
They co-operate with approximately 100.000 retail customers and 10.000 corporate customers. vestjysk Bank has a total business volume of DKK 47.2 billion and approximately 740 employees.
As a continuation of their vision, vestjysk Bank is committed to developing and realising possibilities by creating human and financial latitude.
Although they essentially are in the business of money, vestjysk Bank is, and will, be around for more than just the money.
vestjysk Bank's business strategy is based on the Bank's mission: It is all about people – people's dreams and security. The strategy is founded on the sound and positive values which have always formed the cornerstone of the Bank's activities, growth and development.
The mission should be interpreted in a broad sense, so that the whole is promoted as it applies to individual groups of stakeholders. They prioritise the Bank's three main groups of stakeholders – shareholders, customers and employees – equally.
Their vision is their ambition. It is the foundation on which they wish to do business: earning money in a proper way, using competent and committed employees.
They have worded their vision as follows:
At vestjysk Bank, they often say that they are a bank of flesh and blood. They want to be close to their customers, empathetic, present and committed. The bank as well as their customers should experience value creation, resulting in mutual respect and trust.
To them, value-based management is an active management tool, which focuses on the individual employee. They work within a framework, where everyone has the possibility to assume responsibility, and where trust is better than control. Their three values PRESENCE, COMPETENCE and DYNAMISM shape their everyday conduct.